Current commercial challenges in the market
In conversations with entrepreneurs and commercial teams, I currently observe the following recurring challenges. These often form the starting point for collaboration with Toplinegrowth:
- Lack of rhythm and predictability in sales
→ Too reliant on lucky breaks or ‘spur-of-the-moment’ energy - Mismatch between offerings and changing customer needs
→ The customer is ahead of the offering - Limited understanding of AI’s potential
→ AI is either underutilized or overestimated - Marketing and sales alignment issues
→ Teams operate in silos, lacking shared accountability for revenue
